Our toolkit

The technology stack behind every project

From the code that runs your website to the platforms that run your ads — here is exactly what we use, why we use it, and how it helps your business grow.

41+

Tools & platforms

9

Categories

10+

Years combined expertise

41 total

Web Development

(6)

Frameworks and languages we build websites with

The server-side language powering fast, reliable business websites.

The database engine that stores and organises all your website content.

The foundational markup language that structures every web page.

Modern styling that makes websites beautiful and fully responsive.

Interactive functionality that makes websites dynamic and engaging.

The world most popular CMS, ideal for content-heavy and blog-driven sites.

Design & Branding

(5)

Tools for visual design, prototyping and brand identity

Industry-standard design tool for website mockups and prototypes.

Fast, accessible design tool for social media graphics and marketing materials.

Adobe Illustrator

Professional vector design software for logos and scalable brand assets.

Adobe Photoshop

Industry-leading photo editing and graphic design for marketing visuals.

Visual development platform for highly custom, animated website designs.

E-Commerce

(4)

Platforms and payment systems for online stores

The most popular e-commerce plugin, built on WordPress for flexible online stores.

India leading payment gateway supporting UPI, cards and net banking.

All-in-one hosted e-commerce platform for fast-launching online stores.

Established Indian payment gateway with broad bank and wallet support.

SEO & Search

(5)

Tools for search visibility and technical SEO

Google Search Console

Free Google tool for monitoring search performance and fixing indexing issues.

Google Business Profile

The free local listing that appears in Google Maps and local search results.

Structured data that helps Google and AI tools understand your content precisely.

Comprehensive SEO research tool for keywords, competitors and rank tracking.

WordPress plugin simplifying on-page SEO optimisation for content teams.

Analytics & Tracking

(4)

Measuring traffic, behaviour and conversions

Google Analytics 4

The free, industry-standard tool for tracking website traffic and behaviour.

Google Tag Manager

Centralised system for managing all tracking codes without touching site code.

Microsoft Clarity

Free heatmap and session recording tool revealing how visitors actually use your site.

Google free tool for building custom, shareable marketing dashboards.

Digital Marketing

(4)

Campaign planning, email and content marketing tools

Email marketing platform for newsletters, automation and customer retention.

Free CRM for tracking leads, customer relationships and sales pipelines.

Social media scheduling tool for consistent, planned content publishing.

Canva Brand Kit

Centralised brand asset management ensuring visual consistency at scale.

Paid Advertising

(4)

Google, Meta and other paid ad platforms

Search and display advertising reaching customers actively looking for you.

Meta Ads Manager

Facebook and Instagram advertising platform for targeted audience reach.

Google Tag Manager for Ads

Conversion tracking infrastructure ensuring accurate ad campaign measurement.

Canva for Ad Creatives

Rapid ad creative production and testing for paid campaign optimisation.

Social Media

(4)

Platforms and tools for social presence and scheduling

Instagram Business

The leading visual platform for local business discovery and engagement.

Facebook Business Page

Essential local presence for reviews, events and community engagement.

LinkedIn Business

Professional networking platform essential for B2B lead generation.

YouTube Business

Long-form video platform for tutorials, brand storytelling and SEO benefit.

Mobile & Messaging

(5)

Mobile apps, WhatsApp Business and local listings

WhatsApp Business API

Automated, scalable WhatsApp messaging for customer engagement at volume.

Click-to-WhatsApp

One-tap WhatsApp contact links removing friction from customer enquiries.

Progressive Web Apps

App-like mobile experiences delivered through the browser, no app store needed.

Custom location mapping for multi-location businesses and service areas.

SMS Marketing Gateway

Direct text message campaigns reaching customers without internet dependency.

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