Is Microsoft Clarity safe and privacy-compliant?

Analytics & Tracking

Microsoft Clarity

Numbers tell you what happened; heatmaps show you why. Microsoft Clarity records real visitor sessions and generates heatmaps so we can see exactly where people click, scroll and get stuck.

📦 What It Is

Microsoft Clarity is a free tool that generates heatmaps and session recordings, showing exactly where website visitors click, how far they scroll, and where they experience friction.

💡 Why We Use It

Analytics tells you a visitor left after 10 seconds; Clarity shows you why — maybe they could not find the contact button, or a section confused them. This visual insight directly improves website conversion rates.

🎯 Common Use Cases

Identifying where visitors click most and least

Discovering scroll depth and content engagement

Spotting confusing navigation or broken interactions

Validating design changes before and after launch

Understanding mobile vs desktop behaviour differences

📈 Business Benefits

Completely free with unlimited session recordings

Visual proof of what is and is not working on your site

Identifies conversion barriers analytics numbers cannot show

Helps prioritise design improvements with real evidence

Quick to set up alongside existing analytics

🔧 Related Services

Analytics & Reporting Web Design & Development

❓ Frequently Asked Questions

Yes — Clarity automatically masks sensitive form inputs and personal information in recordings, and is free with no data limits, making it a safe complement to standard analytics.