Home / Free tools / Local SEO scorecard
Local SEO scorecard
Answer 20 short questions to get a score out of 100 for how ready your business is to be found in local search, plus your top three fixes. It is a self-check, not a Google ranking. It takes about five minutes, it is free, and your answers stay in your browser.
Google Business Profile
0 of 51. Is your Google Business Profile claimed and verified?
Search your business name on Google. If you can edit the profile when signed in, it is claimed.
2. Are your name, address, phone number and opening hours correct, and the same as on your signboard?
Check them on Google Search and Google Maps.
3. Do you have the right main category and a list of your services?
Pick the most specific category that matches what you mainly sell.
4. Have you added real photos of your premises, team or work in the last three months?
Stock photos do not count.
5. Do you post an update, offer or news on your profile at least once a month?
Posts show customers that the business is active.
Reviews
0 of 36. How many Google reviews does your business have?
Count genuine reviews from real customers only.
7. Do you ask happy customers for a review as a regular habit?
In person or on WhatsApp, right after a good experience.
8. Do you reply to your reviews, good and bad?
A short, polite reply is enough.
Website basics
0 of 69. Does your website load quickly on a phone?
Test your home page on Google’s PageSpeed Insights at pagespeed.web.dev.
10. Is your website easy to use on a phone, with readable text and buttons that are easy to tap?
Open it on your own phone and try to call you.
11. Does your website address start with https and show as secure?
Look for the padlock in the address bar.
12. Does each of your main services have its own page?
One page per service lets people and Google find the right answer.
13. Does your website show the same address and phone number as your Google profile, with a visible call or WhatsApp button?
Matching details build trust with customers and Google.
14. Do your pages have their own titles and descriptions that mention the service and town?
Search your business on Google and read the blue titles.
Local presence
0 of 315. Does your website mention the towns you serve, with real local details such as examples or areas?
Copied city pages with only the name changed do not help.
16. Are you listed on the main directories for your trade, with the same details everywhere?
For example JustDial, Sulekha or IndiaMART, where they fit your business.
17. Do other local sites mention or link to you?
Think of associations, partners, suppliers and local news.
Trust and enquiries
0 of 318. Does your website show who you are, with real photos and names of the owner or team?
People hire people they can picture.
19. Does every key page give one clear next step, such as call, WhatsApp or a form?
A visitor should never have to hunt for how to contact you.
20. Do you show prices or price ranges, or explain how you quote?
Even a “from” price helps customers decide.
How to get an honest score
The scorecard can only be as accurate as your answers. A few habits make it more useful.
- Answer for today.Choose what is true now, not what you plan to do. “Partly” is a fair answer when you have started.
- Check, don’t guess.Search your business name on Google and open your website on your phone. If you are not sure, pick “Not sure” where it is offered, and we count it as No until you check.
- Fix the top three first.Small, finished fixes beat a long list of half-started ones. Retake the scorecard afterwards.
- Use the checklist.The Google Business Profile checklist walks you through the biggest area step by step.
Frequently asked questions
What does my score mean?
It shows how many of the basics you have covered, based on your own answers. A low score means there are easy gains available. A high score means your basics are in place, but it does not guarantee any ranking on Google.
Is this a Google score?
No. It is a self-check created by NammoraX. It cannot see your Google profile or website, so it relies on your honest answers. Use tools like Google Search Console and PageSpeed Insights to check the technical items.
Why are some areas worth more than others?
We weighted the areas by how much they tend to matter for local results: your Google Business Profile and reviews count the most, then your website, then local presence and trust. The weights follow the general pattern in published local ranking surveys, simplified. They are our judgement, not Google’s formula.
What should I fix first?
Work on the items in your top three fixes, starting with your Google Business Profile and reviews. They usually give the quickest results for a local business.
How often should I take it again?
Take it again every three months, or after you have made a batch of changes. Your answers are saved in your browser, so you can update only what changed.
Is my data stored?
Your answers and score stay in your browser on this device. We do not send them to our server or save them. If you choose to message us on WhatsApp, only the text in that message is shared.
Want a clear plan to raise your score?
Tell us your score and your business, and we will suggest the first three actions and what they would cost, with no obligation.
About this scorecard. Created by NammoraX and last reviewed on 25 October 2026. The score is a simple self-assessment, not a measure of your Google rankings. The weights are our judgement, guided by published local ranking surveys.
Related: WhatsApp link generator and our seasonal marketing calendar.
