SEO & Search

Schema Markup

Google does not just read your website — it tries to understand it. Schema markup is structured code that tells Google and AI tools exactly what your content means, often resulting in rich search results and better AI visibility.

📦 What It Is

Schema markup (schema.org) is a structured data vocabulary added to website code that explicitly labels content — this is a review, this is a FAQ, this is a price — helping search engines understand context.

💡 Why We Use It

Modern SEO is not just about keywords — it is about being unambiguous with search engines and AI tools. Schema markup helps your business appear in rich results (star ratings, FAQs, breadcrumbs) and improves how AI tools like ChatGPT cite your business.

🎯 Common Use Cases

FAQ schema for question-and-answer content

LocalBusiness schema for location and contact details

Review and AggregateRating schema for testimonials

BreadcrumbList schema for site navigation

Service and Product schema for offerings

📈 Business Benefits

Eligibility for rich search results (stars, FAQs, breadcrumbs)

Better understanding by AI tools like ChatGPT and Perplexity

Improved click-through rates from enhanced search listings

Clearer entity recognition by Google Knowledge Graph

Future-proofing for evolving AI-driven search

🔧 Related Services

Search Engine Optimisation Web Design & Development

❓ Frequently Asked Questions

Schema markup is code added to your website that explicitly tells Google what each piece of content means — a review, an FAQ, a price, a business address. It helps you appear in enhanced search results and helps AI tools understand and recommend your business.

Yes — eligible content often appears as rich results in Google search (like star ratings or FAQ dropdowns), and we test markup using Google Rich Results testing tools to verify correct implementation.